Free Keyword Research Tool for Beginner

Free keyword research tools are the process of finding and analyzing the words and phrases that people use when searching for information online. It is an important step in search engine optimization (SEO) and can help you identify the terms and phrases that are most relevant to your business or website. By understanding the language that your target audience uses when searching for information, you can optimize your website’s content and meta tags to rank higher in search engine results for those terms.

This can help drive more relevant traffic to your website, increasing the chances of attracting and converting potential customers. Keyword research can help you identify new content creation opportunities and improve your overall digital marketing strategy.

The best free keyword research tools in 2023

There are several free keyword research tools that you can use to help you find the right keywords for your website or online content. Some of the best free keyword research tools include:

  1. Google Keyword Planner: This tool is provided by Google and is a great resource for finding keywords that are relevant to your business or industry.
  2. Question DB: This tool provides a list of keyword ideas based on your seed keyword.
  3. Jaaxy: This tool generates a list of long-tail keyword suggestions based on a seed keyword that you provide.
  4. Answer the Public: This tool helps you find questions that people are asking about a particular topic, which can be great for generating content ideas and finding keywords.
  5. SEMrush: While this tool is not free, it offers a limited number of free daily searches. It is a comprehensive keyword research tool that provides a wealth of information, including search volume, competition, and related keywords.

There are several free keyword research tools that you can use to help you find the right keywords for your website or online content. Some of the best free keyword research tools include:

  1. Google Keyword Planner: This tool is provided by Google and is a great resource for finding keywords that are relevant to your business or industry.
  2. Question DB: This tool provides a list of keyword ideas based on your seed keyword.
  3. Jaaxy: This tool generates a list of long-tail keyword suggestions based on a seed keyword that you provide.
  4. Answer the Public: This tool helps you find questions that people are asking about a particular topic, which can be great for generating content ideas and finding keywords.
  5. SEMrush: While this tool is not free, it offers a limited number of free daily searches. It is a comprehensive keyword research tool that provides a wealth of information, including search volume, competition, and related keywords.

 

What makes the best keyword research tool?

Several factors can make a keyword research tool the best for a particular person or business. Some of the key features and characteristics to consider when evaluating keyword research tools include:

  1. Relevance: The tool should provide keywords that are relevant to your business or industry.
  2. Search volume: Knowing how many people are searching for each keyword is important, as this can help you prioritize your targeting efforts.
  3. Competition: It’s helpful to know how difficult it is to rank for each keyword, based on the competition.
  4. Related keywords: A tool that provides a list of related keywords and phrases can help you expand your keyword list and identify new content ideas.
  5. Keyword difficulty: Some tools provide a difficulty score for each keyword, which can help you prioritize your targeting efforts.
  6. Traffic estimates: Knowing how much traffic each keyword is likely to drive can help you decide which keywords to target first.
  7. User-friendliness: The tool should be easy to use and understand, with a clear interface and helpful documentation.
  8. Customer support: It’s always a good idea to choose a tool that has a responsive customer support team in case you have any questions or issues.

The best free keyword research tool overall

Google Keyword Planner:

google-keyword-planner

Google Keyword Planner is a free tool provided by Google that helps businesses and advertisers find the right keywords to target in their online marketing campaigns. It can be used to research the search volume, competition, and cost-per-click (CPC) of different keywords and generate a list of keyword ideas based on a seed keyword or phrase.

To use Google Keyword Planner, you’ll need to set up a Google Ads account (formerly known as AdWords). Once you’ve done that, you can enter a seed keyword or phrase, and the tool will generate a list of related keywords and phrases, along with data on their search volume, competition, and CPC. You can use this information to help you determine which keywords to target in your campaigns, and to get an idea of how much it might cost to advertise for each keyword.

Google Keyword Planner is a useful tool for anyone who is running paid search campaigns or trying to optimize their website for search engines. It can also be a helpful resource for content marketers and SEO professionals, as it can provide insights into the keywords and phrases that are most popular in a particular industry.

Google Keyword Planner Pricing: Free

QuestionDB

QuestionDB

QuestionDB is among the leanest tools I tested. As the name suggests, you type a keyword or broader topic into the tool, and it brings up a list of related questions people ask online.

What’s unique about QuestionDB is the sourcing. While several tools will show you question-based keywords pulled from Google or Bing, QuestionDB scrapes questions from all across the web, including sites like Reddit, Quora, and Stack Exchange—which, of course, are a gold mine of questions.

For example, you might search for a topic like “keyword research.” QuestionDB will scrape the web to find common questions people are asking related to keyword research, enabling you to see how, why, and where people are talking about the topic. You can brainstorm content topics, see how people are talking about a topic outside the Google search bar, and get more context on how you should talk about the topic.

QuestionDB pricing: Free for up to 50 results per search; Pro plan includes complete results for up to 500 searches per month for $15/month

Jaaxy

https://www.jaaxy.com/

Jaaxy‘s keyword research tool is pretty straightforward: type in a keyword, topic, or URL, and the tool will give you a list of related and suggested keywords, along with basic stats on each (think average monthly search volume and traffic to page 1 results).

What stood out for me was that Jaaxy helps you find affiliate programs to join and feature on your site. Switch over to the Affiliate Programs tab, and enter your keyword to see a list of affiliate programs sourced from Commission Junction, Link Share, Digital River, and ClickBank. Jaaxy also shows you the listed commission and Alexa Rank for each program and associated product website.

While Jaaxy offers one of the most limited free plans I tested, paid plans offer a reasonably affordable starting point for those monetizing their website through affiliate marketing.

Jaaxy Pricing: The first 30 searches are free (with 20 results each) on the limited Starter trial; paid plans start at $49/month

Answer the Public

https://answerthepublic.com/

Answer the Public is a keyword research tool that helps you find questions that people are asking about a particular topic. It is a useful resource for content marketers, SEO professionals, and anyone looking to generate ideas for blog posts, articles, or other types of online content.

To use Answer the Public, you enter a seed keyword or phrase, and the tool generates a list of questions that people are asking about that topic. The questions are organized into categories, such as “What,” “How,” “Why,” etc., which can help you identify the types of content that your audience is interested in. You can use the questions as inspiration for new blog posts or articles, or you can use the keywords and phrases in the questions as potential target keywords for SEO.

Answer the Public is a free tool that provides a helpful visual representation of the data it generates, which can be useful for brainstorming and idea generation.

Answer the Public Pricing: Free

SEMrush

https://www.semrush.com/

SEMrush is a comprehensive digital marketing tool that provides a wide range of features and tools for SEO, paid advertising, social media, content marketing, and competitive analysis. It is used by businesses, digital marketing agencies, and SEO professionals to track and improve their online performance.

That range is what sets Semrush apart, including the standard Keyword Overview, the Keyword Magic Tool for exploratory keyword research, a Keyword Manager and position tracking, competitive Keyword Gap analysis, and Organic Traffic Insights, which—when connected with your Google Analytics or Search Console account—can uncover those famously tricky “not provided” keywords.

As a bonus, the SEO Content Template tool lets you automatically create a content brief and optimize content as you write by grading your content in real-time for readability, originality, tone of voice, and SEO: it uses a handy bullseye graphic to help you strike the right balance. Plus, the tool visually checks off SEO recommendations (like using your target and related keywords and adding relevant links and images) as you go.

All of this means that upgrading will cost you a pretty penny—but you can use it for free at low volumes to start.

Semrush pricing: Free plan includes up to 10 Analytics reports per day and 10 tracked keywords; paid plans start at $119.95/month for up 3,000 reports per day, 10,000 results per report, and 250 keyword metrics updates per month.

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